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comment_265620
11 hours ago, SpeedFlex27 said:

As long as Bell is the first name on the building, the Bell True North Centre would have had a nice ring to it. Sorry for the pun.

The clunkiness is the double name - Bell & MTS.  That might change one day.  Bell Place is easier to roll off the tongue.  But I know everyone assumes MTS will disappear but its a lot of money they are spending to change everything from MTS to BellMTS so I think it sticks for awhile.  Hard to blame the corporation.  The money they spend is to advertise their brand.  Although, MTS is a local brand and Bell is a national brand.  So even if BellMTS sticks, they might one day drop MTS from the rink as it generates national advertising.  But I do think Bell is trying to be cognizant of local brand loyalty to MTS.

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